Men… it’s the old standby.
Bling. Yes. Jewelry. No woman’s life is complete with out it (for some strange reason).
Also, I have observed that size and shimmer currently outweighs actual authenticity.
But gawdy jewelry is also distasteful in the wrong setting. Remember that jewelry should be simple and tasteful, classic and ever lasting.
…And also disposable. How many people have put the ring in the drain and had to pull out the clumps of hair from the trap until they found it? Ewww…