So, I finally caved in and started watching a few Olympic competitions. NBC is, of course, still the HNIC of broadcasting anything Olympic. In fact, when I was younger, I remember NBC’s peacock logo beign synonymous with the Olympic rings, and substituted the John Williams Olympic theme for the NBC sound (you know, the three xylophone/bells/marimba tones…)
But for all of the Olympic staples (the music, the rings, the McDonalds sponsorships), nothing surpasses the ubiquity of Bob Costas.